Marketing mutual funds: a strategy for the '90s. (includes related article) (Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1992. The length of the article is 2913 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The sale of mutual funds to retail customers offers banks a way to increase fee income at a time when low interest rates have sharply curtailed profit margins at most banks. Indeed, according to industry analysts, the marketing of mutual funds and other non-traditional investment products, such as annuities, may be the wave of the future for banks seeking better margins. These analysts cite changing demographic trends, costly bank structures and high regulatory costs as key factors that are making the traditional dependence of banks on deposits less important in the 1990s.

Citation Details
Title: Marketing mutual funds: a strategy for the '90s. (includes related article) (Cover Story)
Author: Barry I. Deutsch
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n10 Page: p10(6)

Article Type: Cover Story

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