From the city to the airport: innovative branch designs and locations team up to attract new customers. (bank marketing strategies) (Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1992. The length of the article is 2608 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: There is a growing trend among banks to create glitzy, more sales-friendly facilities. Banks are spending millions of dollars filling their premises with video devices, supergraphic representations of bank services and a wide variety of interactve electronic systems all designed to demonstrate the banks' greater commitment to sales and service. These bank premises typically resemble modern retail establishments, with their use of vivid colors, attention-getting fixtures, and varied textures and materials. However, there are industry experts who believe that this practice of creating symbols to represent service, referred to as 'managing the evidence,' also has pitfalls. Some bank advisors are expressing their concerns about simplicity and clarity, the cost of changes, the effects of these changes on bank personnel and the possible misuse of the strategy.

Citation Details
Title: From the city to the airport: innovative branch designs and locations team up to attract new customers. (bank marketing strategies) (Cover Story)
Author: Barry I. Deutsch
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n12 Page: p8(4)

Article Type: Cover Story

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