Beyond the basics at the BMA Schools: academic advisor Jim Donnelly on the value of continuing education. (Bank Marketing Association's banking school ... Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1992. The length of the article is 2095 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Academic advisor James H. Donnelly believes that the objectives of banking education need to be refocused to reflect the changing conditions within the banking industry. Donnelly, who serves as an advisor to the School of Bank Marketing, notes that the traditional emphasis on training within functional subcultures is no longer appropriate in the fast-changing banking environment of the 1990s. Donnelly explains that the School of Bank Marketing's approach to continuing education has been shaped by this recognition of the need for bankers to have a set of managerial skills that transcend departmental subcultures. As such, the curriculum of the school emphasizes both the provision of broad-based training programs that enhance human, conceptual and technical skills, and the need for participants to network and exchange ideas with their peers in the industry.

Citation Details
Title: Beyond the basics at the BMA Schools: academic advisor Jim Donnelly on the value of continuing education. (Bank Marketing Association's banking school system) (Cover Story)
Author: Barry I. Deutsch
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n11 Page: p10(3)

Article Type: Cover Story

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