ATMs: here, there and everywhere. (automated teller machines) (Information Center Issues): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1993. The length of the article is 588 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Automated teller machines (ATM) have become an integral part of the retail banking scene. New trends in ATM service include the growing popularity of off-site ATMs, the sale of nonfinancial products such as stamps and transit tickets through ATMs, and the use of ATM screens for advertising other bank services. Information on the latest developments in the use of ATMs for promotional and marketing purposes are available from the Bank Marketing Assn (BMA) Information Center. Staffers of this BMA unit can provide a customized bibliography for virtually all facets of ATM marketing strategies, as well as details of award-winning promotions that have earned recognition from the Golden Coin Awards. Examples of resources available include reports on the ATM marketing programs of Bar Harbor Banking and Trust Co of Bar Harbor, ME, and Union National Bank of Pittsburgh, PA.

Citation Details
Title: ATMs: here, there and everywhere. (automated teller machines) (Information Center Issues)
Author: Alyson Danowski
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n2 Page: p53(1)

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