Moo-ving U.S. consumers to shelf-stable milk; Parmalat reintroduces long-life milk in aseptic cartons. (Parmalat S.p.A.): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on August 1, 1994. The length of the article is 1245 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Parmalat USA, a subsidiary of Parmalat S.p.A., has revamped its line of long-life Parmalat milk in aseptic cartons. The milk comes in a resealable carton with an easy-to pour spout. The beverage has an unrefrigerated shelf life of six months before opening. Parmalat had already started producing shelf-stable milk for years in the US, but felt that a new marketing strategy had to be established. Part of the marketing strategy involves a major TV campaign to teach consumers about the need to drink milk.

Citation Details
Title: Moo-ving U.S. consumers to shelf-stable milk; Parmalat reintroduces long-life milk in aseptic cartons. (Parmalat S.p.A.)
Author: Jim Wagner
Publication:Food Processing (Magazine/Journal)
Date: August 1, 1994
Publisher: Putman Media, Inc.
Volume: v55 Issue: n8 Page: p61(2)

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