Database marketing leaves marketing to the branches.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1994. The length of the article is 3359 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Database marketing offers tremendous benefits to superregional banks. Among others, it can be used to help these large regional banks stay focused on the individual needs of their bank branches. Database marketing can also be used as a competitive tool for developing special programs tailored for the needs of key markets. Most importantly, it can be used to drive customer service programs so that they become more responsive to the preferences of important customer segments.

Citation Details
Title: Database marketing leaves marketing to the branches.
Author: Katherine Morrall
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n11 Page: p22(7)

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