Golden handcuffs: loyalty programs that retain customers.(Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1995. The length of the article is 3158 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: There is a big difference between satisfied customers and loyal customers. It costs more to get new accounts than to retain existing ones. Research shows that retained accounts perform more, are more profitable than new accounts and cost less to maintain. Retention programs are being integrated into banks' total marketing strategies. Recognition and rewards and being given by banks as part of their retention programs.

Citation Details
Title: Golden handcuffs: loyalty programs that retain customers.(Cover Story)
Author: Katherine Morrall
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n8 Page: p52(7)

Article Type: Cover Story

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