Outsourcing refocuses marketing's role.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1995. The length of the article is 3372 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Outsourcing certain core marketing projects of a bank can help bank marketers save on technology and staff costs. Moreover, it frees them to spend more time on strategic planning. This is why an increasing number of bank marketers are outsourcing their functions. The most common outsourced activities are product promotion, advertising, direct mail, market research and corporate literature. Activities usually done in-house are likewise being outsourced, including market planning, product development, recognition programs, sales support and strategic planning.

Citation Details
Title: Outsourcing refocuses marketing's role.
Author: Katherine Morrall
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n10 Page: p40(5)

Distributed by Thomson Gale