Who do you serve and how? (niche marketing)(Editorial): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on July 1, 1995. The length of the article is 725 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Companies use niche marketing to reach targeted customers and boost their profits. Niche marketing focuses on communicating to customers the role and the position of the company in the market. It allows companies to face competitors and respond to circumstances which are unique to the market. However, this approach will not be effective if members of the company are unaware of the thrust of their company's 'niche pitch.' Thus, every member should be able to expound on the company's position for the technique to be effective.

Citation Details
Title: Who do you serve and how? (niche marketing)(Editorial)
Author: John P. Hammond
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: July 1, 1995
Publisher: National Retail Hardware Association
Volume: v169 Issue: n1 Page: p8(1)

Article Type: Editorial

Distributed by Thomson Gale