Packaging loyalty and products. (packaged banking services): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1995. The length of the article is 2396 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many banks offer packaged products to expand their relationships with existing clients. The success of such packaged products depends a lot on how they contribute to the perception that the bank's service provides value to the customer. Examples of effective packaged products are First Tennessee Bank N.A.'s First Access Checking, All-in-One Account and First Priority Banking; Trustmark National Bank's Prime of Life and Trustmark Umbrella Account; Bank of America's Alpha Account and Prima Account; and Wachovia Bank and Trust Co.'s Business Choice Account.

Citation Details
Title: Packaging loyalty and products. (packaged banking services)
Author: Karen Kahler Holliday
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n9 Page: p67(6)

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