Editor knocks focus groups. (Rich Oppel)(Man Bites Dog, part 2): An article from: American Journalism Review

This digital document is an article from American Journalism Review, published by University of Maryland on January 1, 1996. The length of the article is 591 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Longtime Knight-Ridder newspaper editor Rich Oppel has released 11 TV commercials to tell Austin, TX residents about his approach to his new post as editor of the Austin American-Statesman. In the spots he attacks focus groups, criticizes the presence of anything but news on news pages, and warns that his newspaper will sometimes be outrageous. To some this implies an attack on the civic journalism movement and its focus on helping communities reach consensus, a movement identified with Knight-Ridder.

Citation Details
Title: Editor knocks focus groups. (Rich Oppel)(Man Bites Dog, part 2)
Author: Alicia C. Shepard
Publication:American Journalism Review (Refereed)
Date: January 1, 1996
Publisher: University of Maryland
Volume: v18 Issue: n1 Page: p13(1)

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