Internet holds marketing potential for industry.(Foundation for Issues Research and Management survey): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on November 18, 1996. The length of the article is 463 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The Foundation for Issues Research and Management (FIRM) surveyed 803 insurance workers through its World Wide Web site and found 95% of these Internet users considered selling insurance over the Internet. In fact, 20% of the survey respondents already market over the Internet, and more than half have purchased a service or product through their computers. Debbie Anderson, director of research at FIRM, discussed the positive and negative aspects of Internet marketing for the insurance industry.

Citation Details
Title: Internet holds marketing potential for industry.(Foundation for Issues Research and Management survey)
Author: Victoria Sonshine Pasher
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: November 18, 1996
Publisher: The National Underwriter Company
Issue: n47 Page: p25(1)

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