Keeping the high-tech high-touch. (banking technology): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1997. The length of the article is 3265 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The evolution of banking technology should not shift the bank management's focus away from its customers. A balance should be developed between services offered by high-tech equipment and those provided by bank employees. This balance can be achieved by considering factors such as the corporate vision, the environment, sustainable quality customer service and product exposure.

Citation Details
Title: Keeping the high-tech high-touch. (banking technology)
Author: Ann Biere
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n5 Page: p42(6)

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