Customer care as a competitive weapon.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1998. The length of the article is 730 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Coopers and Lybrand has evaluated the customer care practices of 60 companies to identify the attributes of leading customer-care providers. Results show that leading firms where characterized by empoloyee accountability and the widespread use of technology. These best practices can be adopted by banks through the networking of business operations, maximizing customer contact and training frontline personnel.

Citation Details
Title: Customer care as a competitive weapon.
Author: Richard Koonce
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n3 Page: p20(1)

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