How is your view of the future? (predicting business and marketing trends): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1998. The length of the article is 687 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Scenario planning is an effective tool for predicting and planning for future business and marketing trends. It identifies issues and concerns which are often neglected when using spreadsheets, bullet-point presentations and straight-line extrapolations. It incorporates imaginative thinking into the decision-making process to form a basis for theory formation and business planning. Use of scenario planning can also result in the identification of new business priorities and measures to deal with existing business and marketing problems.

Citation Details
Title: How is your view of the future? (predicting business and marketing trends)
Author: Richard Koonce
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n5 Page: p18(1)

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