Effects of community characteristics, business environment, and competitive strategies on rural retail business performance.: An article from: Journal of Small Business Management

This digital document is an article from Journal of Small Business Management, published by International Council of Small Business on April 1, 1998. The length of the article is 5730 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A mailed survey was used to collect data in determining the interrelationships among business environment, community characteristics, business performance and competitive strategies of small businesses. Results showed significant relationships among change in market size and purchasing power, business environment and community measures of market size. Strategy selection was affected by change in population and length of time of a business in a particular location. Business environment was an indicator of community retail performance.

Citation Details
Title: Effects of community characteristics, business environment, and competitive strategies on rural retail business performance.
Author: Rita Kean
Publication:Journal of Small Business Management (Refereed)
Date: April 1, 1998
Publisher: International Council of Small Business
Volume: v36 Issue: n2 Page: p45(13)

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