Solving mystery shopping. (includes related article on techniques for conducting successful employee contest and guidelines for effective mystery shopper program): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1998. The length of the article is 2715 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks and other financial institutions can utilize mystery shopping as an effective marketing medium. The key is to develop clear objectives for the mystery shopping program and to establish standards for evaluating personnel. It is also important to evaluate past measurement programs in terms of success, failure and method as part of program design. Other factors to consider in launching a mystery shopping program are the evaluators, survey design, evaluation schedule, program launch and presentation of results.

Citation Details
Title: Solving mystery shopping. (includes related article on techniques for conducting successful employee contest and guidelines for effective mystery shopper program)
Author: Ann Biere
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n6 Page: p30(5)

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