Charting a course with strategic marketing. (bank marketing)(includes related article on multi-branding in the financial services industry)(Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1998. The length of the article is 3416 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: There are three interrelated areas most critical to sales success that are contained within a broad range of the marketing tools and techniques which marketing executives must master. Each of these three, namely, strategy development, target market establishment and positioning in terms of those targets, present the marketer with choices. Wrong choices regarding any of the three can exert significant and negative impacts on sales efforts. The three also form the cornerstones of integrated marketing, which is the fusion of sales and marketing. Integrated marketing is essential to addressing and guiding each of the six phases of a typical sale.

Citation Details
Title: Charting a course with strategic marketing. (bank marketing)(includes related article on multi-branding in the financial services industry)(Cover Story)
Author: Barry I. Deutsch
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n9 Page: p28(7)

Article Type: Cover Story

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