Power marketing: how to keep a company selling.: An article from: Canadian Manager

This digital document is an article from Canadian Manager, published by Canadian Institute of Management on September 22, 1998. The length of the article is 1560 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Companies can implement five practical tips that will keep them in the right course even in the midst of changing economic conditions. There should be an all-out committment to client development to keep sales moving. Sales costs can be reduced with a marketing strategy that translates into sales activity. Existing customers must be given importance as lack of attention spells the end of any sales relationship. Businesses should also emphasize their long-term strengths as it is critical to their continued success in an environment of change, uncertainty and unpredictability.

Citation Details
Title: Power marketing: how to keep a company selling.
Author: John R. Graham
Publication:Canadian Manager (Magazine/Journal)
Date: September 22, 1998
Publisher: Canadian Institute of Management
Volume: v23 Issue: n3 Page: p23(2)

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