From free checking to foul balls. (bank sponsorship of sporting events and stadiums): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1998. The length of the article is 817 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: More and more banks are adding the sponsorship of sports teams and stadiums to their marketing mix. Benefits of sports sponsorship include increased name recognition, publicity from game broadcasts and loyalty from the fans of teams being sponsored. Examples of sponsorships include PNC Bank Corp's 20-year marketing deal with the Pittsburgh Pirates and Bank of Boston's construction of a new stadium bearing its name for the Celtics and Bruins.

Citation Details
Title: From free checking to foul balls. (bank sponsorship of sporting events and stadiums)
Author: Mike Campbell
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n10 Page: p12(2)

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