Don't Scrooge your customers.(Christmas-related bank services): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1998. The length of the article is 675 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks that offer all sorts of high technology services to their customers should try to offer some of the popular services offered by their low technology counterparts such as credit unions. The latter institutions provide their customers with a Christmas Club that allows them to save up for their Christmas shopping through payroll deductions. Though interest is smaller than regular savings accounts, customers are exempted from producing a minimum starting balance.

Citation Details
Title: Don't Scrooge your customers.(Christmas-related bank services)
Author: Mike Campbell
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1998
Publisher: Bank Marketing Assn.
Volume: 30 Issue: 12 Page: 8(1)

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