Another kind of "profitable customer": a tale of two gamblers.(customer service in a casino): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1998. The length of the article is 854 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The gambling industry has long recognized the value of providing special treatment to their most profitable customers. This was evident in the experience of a customer who visited the casino initially as an ordinary customer and the second time with a wealthy aunt who was considered a valuable customer. During the first visit, the customer encountered all sorts of discomfort, from finding a hotel to getting dinner. In contrast, the gambler's second visit was very warmly received and given the utmost courtesy and consideration.

Citation Details
Title: Another kind of "profitable customer": a tale of two gamblers.(customer service in a casino)
Author: Mike Campbell
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1998
Publisher: Bank Marketing Assn.
Volume: 30 Issue: 12 Page: 36(1)

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