Category management is dead!(food industry management): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on January 1, 1999. The length of the article is 1045 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Food manufacturers and retailers have come to rely on category management to boost profits. However, it is argued that category management makes manufacturers and retailers lose sight of the fact that customers are the sources of profits rather than products. Category management also encourages retailers to focus on shelf arrangement rather than customer service. Moreover, most category management programs are not carried out well because of their complexity and retailers' improper maintenance of shelves.

Citation Details
Title: Category management is dead!(food industry management)
Author: John L. Stanton
Publication:Food Processing (Magazine/Journal)
Date: January 1, 1999
Publisher: Putman Media, Inc.
Volume: 60 Issue: 1 Page: 28(2)

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