Branded for life.(how community banks can develop a brand image): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1999. The length of the article is 3780 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Community banks need to develop a brand image to be able to survive the intense competition from the large banks. The establishment of a brand image must be approached from a holistic standpoint in that it should emanate from the internal organization, involving all members from the teller to the CEO. The strategy is to pinpoint a bank's strengths and construct a homogeneous message to be delivered to both employees and customers. This message should be evident not only in advertising but in every business decision and customer relationship.

Citation Details
Title: Branded for life.(how community banks can develop a brand image)
Author: Lynn Vincent
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 2 Page: 29(6)

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