Getting (sales) cultured.(includes related article on sales culture): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1999. The length of the article is 2502 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Success stories of banking institutions that have thrived immensely after adopting a sales culture are fueling a move towards this management style. However, the banking industry should realize that shifting into a sales culture requires a commitment to a defined sales and relationship management methodology that is guided by an uncompromising style of sales management. Management commitment, according to analysts, defines whether a sales culture transformation initiative will succeed or fail.

Citation Details
Title: Getting (sales) cultured.(includes related article on sales culture)
Author: Lynn Vincent
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 8 Page: 38(6)

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