Taking a tip from an old tune: "It ain't necessarily so!".(conventional wisdoms in fund raising): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on February 1, 1999. The length of the article is 1907 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: There are unchallenged conventional wisdoms in the business of fund raising which can cause money to be spent unproductively and thereby inadvertently alienate donors. Such assumptions are therefore dangerous. One conventional wisdom which ought to be challenged is that which holds that fund raisers in each and every letter they write should always ask people to remember their organizations in their wills. Another is that personal, face-to-face cultivation is a must in securing large gifts.

Citation Details
Title: Taking a tip from an old tune: "It ain't necessarily so!".(conventional wisdoms in fund raising)
Author: Thomas K. Keller
Publication:Fund Raising Management (Magazine/Journal)
Date: February 1, 1999
Publisher: Hoke Communications, Inc.
Volume: 29 Issue: 12 Page: 22(3)

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