Lobbying for the customer.(banking industry): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1999. The length of the article is 681 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The design of Websites and bank lobbies should be rooted in the service provider's desire to provide assistance to its customers. Both banks' Websites and lobbies serve as a gauge of the health of a company's relationship with its clients. The most successful lobbies and Web sites are those that offer conveniently accessible and simplified transactions. The design and organization of bank Web sites and lobbies have the potential of demonstrating the features of the bank's other products and services.

Citation Details
Title: Lobbying for the customer.(banking industry)
Author: Kevin Sheridan
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 7 Page: 5(1)

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