Assessing the value of your customers.(Database Marketing): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 2004. The length of the article is 573 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Assessing the value of your customers.(Database Marketing)
Author: John J. Coffey
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 2004
Publisher: Bank Marketing Assn.
Volume: 36 Issue: 9 Page: 50(1)

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