Using what-if analysis to increase profit.(Database Marketing)(applying Customer relationship management technique): An article from: ABA Bank Marketing

This digital document is an article from ABA Bank Marketing, published by Thomson Gale on September 1, 2005. The length of the article is 627 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Using what-if analysis to increase profit.(Database Marketing)(applying Customer relationship management technique)
Author: John J. Coffey
Publication:ABA Bank Marketing (Magazine/Journal)
Date: September 1, 2005
Publisher: Thomson Gale
Volume: 37 Issue: 7 Page: 50(1)

Distributed by Thomson Gale