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Don't Blame the Metrics

AuthorKevin J. Clancy, Randy L. Stone
PublisherHarvard Business Review
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Book Details

Author(s)Kevin J. Clancy, Randy L. Stone
PublisherHarvard Business Review
ISBN / ASINB0009XB8CM
ISBN-13978B0009XB8C7
MarketplaceFrance  🇫🇷

Description

Improved measurement methods show marketing is losing its magic, say consultants Kevin J. Clancy and Randy L. Stone.
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