Don't Blame the Metrics
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Book Details
Author(s)
Kevin J. Clancy, Randy L. Stone
Publisher
Harvard Business Review
ISBN / ASIN
B0009XB8CM
ISBN-13
978B0009XB8C7
Marketplace
India 🇮🇳
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Description
Improved measurement methods show marketing is losing its magic, say consultants Kevin J. Clancy and Randy L. Stone.
