Making Sweet Music: How is the Samsung E720 Mobile Phone Positioned for Success in Europe?
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Book Details
Author(s)
Hisashi Kajita
Publisher
IDC Research
ISBN / ASIN
B0009Y3AP4
ISBN-13
978B0009Y3AP6
Marketplace
France 🇫🇷
Description
This IDC flash considers the introduction of Samsung's E720 handset in the latter half of 1Q05 in Western Europe as a successor to the highly popular and successful E700 and E715, a product line which featured prominently in Western European operator portfolios and which constituted a significant catalyst to the vendors growth in 2003/2004. Specific focus its directed towards the handset's prospects given the wave of music-centric device announcements witnessed in 2005.
