Competition and Price Making in Food Retailing: The Anatomy of Supermarket Operations
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Book Details
Author(s)
R. Cassady
Publisher
The Ronald Press
ISBN / ASIN
B000K3SNEW
ISBN-13
978B000K3SNE9
Marketplace
France 🇫🇷
Description
A detailed and still applicable reference about pricing, competition, product and ad management, consumer awareness, sales, and maintaining profitability and stock control.
