Competition and Price Making in Food Retailing: The Anatomy of Supermarket Operations
Book Details
Author(s)R. Cassady
PublisherThe Ronald Press
ISBN / ASINB000K3SNEW
ISBN-13978B000K3SNE9
Sales Rank9,698,255
MarketplaceUnited States 🇺🇸
Description
A detailed and still applicable reference about pricing, competition, product and ad management, consumer awareness, sales, and maintaining profitability and stock control.
