Brand rehab: how Sungjoo Group CEO Kim Sungjoo bagged an ailing German luxury brand and resuscitated it for the Asian market.(GESELLSCHAFT ... An article from: Communication World
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Book Details
Author(s)
Silvia Cambie
Publisher
Thomson Gale
ISBN / ASIN
B000O58TCC
ISBN-13
978B000O58TC3
Marketplace
Germany 🇩🇪
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Description
This digital document is an article from Communication World, published by Thomson Gale on March 1, 2007. The length of the article is 1068 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Brand rehab: how Sungjoo Group CEO Kim Sungjoo bagged an ailing German luxury brand and resuscitated it for the Asian market.(GESELLSCHAFT 65)(interview with chief executive officer)(Interview)
Author: Silvia Cambie
Publication:Communication World (Magazine/Journal)
Date: March 1, 2007
Publisher: Thomson Gale
Volume: 24 Issue: 2 Page: 28(2)
Article Type: Interview
Distributed by Thomson Gale
Citation Details
Title: Brand rehab: how Sungjoo Group CEO Kim Sungjoo bagged an ailing German luxury brand and resuscitated it for the Asian market.(GESELLSCHAFT 65)(interview with chief executive officer)(Interview)
Author: Silvia Cambie
Publication:Communication World (Magazine/Journal)
Date: March 1, 2007
Publisher: Thomson Gale
Volume: 24 Issue: 2 Page: 28(2)
Article Type: Interview
Distributed by Thomson Gale
