Brand rehab: how Sungjoo Group CEO Kim Sungjoo bagged an ailing German luxury brand and resuscitated it for the Asian market.(GESELLSCHAFT ... An article from: Communication World

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Citation Details
Title: Brand rehab: how Sungjoo Group CEO Kim Sungjoo bagged an ailing German luxury brand and resuscitated it for the Asian market.(GESELLSCHAFT 65)(interview with chief executive officer)(Interview)
Author: Silvia Cambie
Publication:Communication World (Magazine/Journal)
Date: March 1, 2007
Publisher: Thomson Gale
Volume: 24 Issue: 2 Page: 28(2)

Article Type: Interview

Distributed by Thomson Gale