Marketing as Service-Exchange: [An article from: Organizational Dynamics]

Name: Marketing as Service-Exchange: [An article from: Organizational Dynamics]
Author: R.F. LUSCH, S.L. VARGO, A.J. MALTER
ISBN: 978B000P6O6B0

Author R.F. LUSCH, S.L. VARGO, A.J. MALTER

Publisher Elsevier

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Book Details

Author(s) R.F. LUSCH, S.L. VARGO, A.J. MALTER

Publisher Elsevier

ISBN / ASIN B000P6O6B8

ISBN-13 978B000P6O6B0

Marketplace France 🇫🇷

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Description

This digital document is a journal article from Organizational Dynamics, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

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