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Marketing as Service-Exchange: [An article from: Organizational Dynamics]

Name: Marketing as Service-Exchange: [An article from: Organizational Dynamics]
Author: R.F. LUSCH, S.L. VARGO, A.J. MALTER
ISBN: 978B000P6O6B0

AuthorR.F. LUSCH, S.L. VARGO, A.J. MALTER

PublisherElsevier

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Book Details

Author(s)R.F. LUSCH, S.L. VARGO, A.J. MALTER

PublisherElsevier

ISBN / ASINB000P6O6B8

ISBN-13978B000P6O6B0

AvailabilityAvailable for download now

MarketplaceUnited States 🇺🇸

Description

This digital document is a journal article from Organizational Dynamics, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

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