Marketing in the public sector: the final frontier: government agencies can use the four Ps--product, price, place, and promotion--and other marketing ... An article from: The Public Manager
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Book Details
Author(s)
Philip Kotler, Nancy R. Lee
Publisher
Thomson Gale
ISBN / ASIN
B000PSIN8S
ISBN-13
978B000PSIN88
Marketplace
France 🇫🇷
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Description
This digital document is an article from The Public Manager, published by Thomson Gale on March 22, 2007. The length of the article is 2893 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Marketing in the public sector: the final frontier: government agencies can use the four Ps--product, price, place, and promotion--and other marketing techniques to transform their communication with the public and improve their performance.
Author: Philip Kotler
Publication:The Public Manager (Magazine/Journal)
Date: March 22, 2007
Publisher: Thomson Gale
Volume: 36 Issue: 1 Page: 12(6)
Distributed by Thomson Gale
Citation Details
Title: Marketing in the public sector: the final frontier: government agencies can use the four Ps--product, price, place, and promotion--and other marketing techniques to transform their communication with the public and improve their performance.
Author: Philip Kotler
Publication:The Public Manager (Magazine/Journal)
Date: March 22, 2007
Publisher: Thomson Gale
Volume: 36 Issue: 1 Page: 12(6)
Distributed by Thomson Gale
