Marketing in the public sector: the final frontier: government agencies can use the four Ps--product, price, place, and promotion--and other marketing ... An article from: The Public Manager

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Citation Details
Title: Marketing in the public sector: the final frontier: government agencies can use the four Ps--product, price, place, and promotion--and other marketing techniques to transform their communication with the public and improve their performance.
Author: Philip Kotler
Publication:The Public Manager (Magazine/Journal)
Date: March 22, 2007
Publisher: Thomson Gale
Volume: 36 Issue: 1 Page: 12(6)

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