Marketing Strategies: Selecting an E-mail Marketing Service Provider

Message deliverability obstacles and increased marketing clutter are impacting the effectiveness of e-mail marketing. While outsourced e-mail solutions can improve campaign results, determining which offering can best meet this goal requires additional scrutiny of vendors. Key Questions Which e-mail-marketing vendors are best suited to meet market needs and ensure message deliverability? How do vendors compare on attributes such as market suitability, breadth and depth of functionality, and business value? In addition to a robust technology offering, which vendors offer creative agency services? Lead Analyst: David Daniels Contributing Analyst: Michael Gartenberg