How do blogs measure up? Forget reach and frequency. Success in today's marketplace is measured not by how broad your reach is but by how deep your network is.: An article from: Communication World
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This digital document is an article from Communication World, published by Thomson Gale on September 1, 2007. The length of the article is 2407 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: How do blogs measure up? Forget reach and frequency. Success in today's marketplace is measured not by how broad your reach is but by how deep your network is. Author: Katie Delahaye Paine Publication:Communication World (Magazine/Journal) Date: September 1, 2007 Publisher: Thomson Gale Volume: 24 Issue: 5 Page: 30(4)