New school of thought: PR and marketing need to completely rethink their approach--from pitching to listening, from measuring eyeballs to measuring ... An article from: Communication World

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Citation Details
Title: New school of thought: PR and marketing need to completely rethink their approach--from pitching to listening, from measuring eyeballs to measuring engagement, from PR-speak to the language of business.
Author: Katie Delahaye Paine
Publication:Communication World (Magazine/Journal)
Date: November 1, 2009
Publisher: International Association of Business Communicators
Volume: 26 Issue: 6 Page: 20(5)

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