Measurement and Management in the Information Age

Today, organizations are competing in such complex environments that an accurate understanding of their goals and the methods for attaining those goals is vital. The Balanced Scorecard translates an organization's mission and strategy into a comprehensive set of performance measures that provide the framework for a strategic measurement and management system. This chapter introduces the Balanced Scorecard, which enables companies to track financial results while simultaneously monitoring progress in building the capabilities and acquiring the intangible assets they need for future growth.