Introduction to Strategic Innovation
Book Details
Author(s)Vijay Govindarajan, Chris Trimble
PublisherHarvard Business School Press
ISBN / ASINB00122HDH8
ISBN-13978B00122HDH3
AvailabilityAvailable for download now
Sales Rank7,861,223
MarketplaceUnited States 🇺🇸
Description
In today's marketplace, characterized by rapid and nonlinear change, executing strategic innovation successfully has become imperative for generating sustained growth and extending the corporate life span. In this chapter, the authors describe and demystify strategic innovation.
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