How the Net Promoter Score (NPS) Can Drive Growth: The Economic Advantage of Superior Customer Relationships
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Book Details
Author(s)
Fred Reichheld
Publisher
Harvard Business School Press
ISBN / ASIN
B001GLLSMQ
ISBN-13
978B001GLLSM1
Marketplace
France 🇫🇷
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Description
Companies need to understand the economic value that results from building better customer relationships. This chapter looks at some real-life examples of high-quality customer relationships generating economic benefits.
