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How the Net Promoter Score (NPS) Can Drive Growth: The Economic Advantage of Superior Customer Relationships Buy on Amazon

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How the Net Promoter Score (NPS) Can Drive Growth: The Economic Advantage of Superior Customer Relationships

AuthorFred Reichheld
PublisherHarvard Business School Press
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Book Details

Author(s)Fred Reichheld
PublisherHarvard Business School Press
ISBN / ASINB001GLLSMQ
ISBN-13978B001GLLSM1
MarketplaceUnited Kingdom  🇬🇧

Description

Companies need to understand the economic value that results from building better customer relationships. This chapter looks at some real-life examples of high-quality customer relationships generating economic benefits.

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