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Services Marketing: Integrating Customer Focus Across the Firm

AuthorValerie Zeithalm, Mary Jo Bitner, Dwayne Gremler
PublisherMcgraw-Hill
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Book Details

Author(s)Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler
PublisherMcgraw-Hill
ISBN / ASINB005HB9A1M
ISBN-13978B005HB9A17
MarketplaceFrance  🇫🇷

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