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Services Marketing: Integrating Customer Focus Across the Firm

Name: Services Marketing: Integrating Customer Focus Across the Firm
Author: Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler
ISBN: 978B005HB9A17

AuthorValerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

PublisherMcgraw-Hill

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Book Details

Author(s)Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

PublisherMcgraw-Hill

ISBN / ASINB005HB9A1M

ISBN-13978B005HB9A17

MarketplaceUnited States 🇺🇸

Services Marketing: Integrating Customer Focus Across the Firm

Book Details

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