Identifying the consumer shopping needs that form the iPACE framework. How distinct consumer shopping goals present opportunities for internet retailers to better serve their customers.

The Internet has provided marketers with tremendous opportunities to locate targeted consumers and provide appropriate offerings to the end user. In addition, advancements in technology provide the opportunity to gather data for analysis, providing a greater comprehension of consumer shopping desires, and the ability to provide the consumer with online product offerings to support the shopping demands. Similar to traditional offline retailing, online retailing is developed on the shopping needs of consumers.

This article addresses: Identifying the consumer shopping needs that form the iPACE framework. How distinct consumer shopping goals present opportunities for internet retailers to better serve their customers. What are some challenges, if any, those goals present online.